Marketing
The Marketing entity captures traffic source and campaign tracking data associated with a donation, recurring donation, or campaign. Fields align with standard UTM parameters used in web analytics.
| Field | Type | Description |
|---|---|---|
type |
String | Marketing platform type (e.g., "ga", "pixel"). |
source |
String | Traffic source (e.g., "google", "facebook", "newsletter"). Equivalent to utm_source. |
campaign |
String | Marketing campaign name or identifier. Equivalent to utm_campaign. |
medium |
String | Marketing medium (e.g., "cpc", "email", "social", "banner"). Equivalent to utm_medium. |
content |
String | Specific content or ad variant identifier. Equivalent to utm_content. |
term |
String | Search term or keyword that triggered the visit. Equivalent to utm_term. |
url |
String | Full URL that brought the user to the site. |
referrer |
String | HTTP referrer URL from the previous page. |